کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
11005083 1482613 2019 4 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Online reviews: Differences by submission device
ترجمه فارسی عنوان
بررسی های آنلاین: تفاوت با دستگاه ارسال
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
This study examines the role played by submission devices (mobile vs. desktop) in online travel reviewing behaviour. We analyse over 1.2 million online reviews from Booking.com and detect the presence and distinctive features of online reviews submitted by mobile devices. Our findings indicate that 1) the share of online reviews submitted by mobile increased at a very high rate over time (higher than the growth rate of those submitted by desktop); 2) there is a systematic and statistically significant difference between the features and distributions of online reviews submitted through mobile devices vs. online reviews submitted through desktops. We raise awareness of the role played by submission devices in online travel behaviour research and present implications for future research.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 70, February 2019, Pages 295-298
نویسندگان
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