کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
11011935 1802844 2019 9 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Cultural competence for tour leaders: Scale development and validation
ترجمه فارسی عنوان
صلاحیت های فرهنگی برای رهبران تور: توسعه و اعتبار سنجی مقیاس
کلمات کلیدی
راهنمای تور، شایستگی فرهنگی، تور گروهی گروه توسعه مقیاس،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
Tour leaders' cultural competence (CC) significantly influences their job performance and deserves more attention in the tourism research. However, no scales are currently available for evaluating CC. The goal of this study developed a scale has high validity and reliability for measuring tour leaders' CC. In-depth interviews with 20 tour leaders and content analysis to establish the initial items. An exploratory factor analysis was performed on 321 short-haul inclusive tour leaders to identify the 10 CC factors of tour leaders. Then, 284 long-haul inclusive tour leaders are collected for testing confirmatory factor analysis to identify the validity of the 36-item tour leaders' cultural competence (TLCC) scale. The contributions of this study are the expansion of current understanding of CC and tour group dynamics. The scale serves as a useful tool for tour leaders to measure their CC and provide management implications and suggestions for travel agencies in arranging tour leaders.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 71, April 2019, Pages 9-17
نویسندگان
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