کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
11016171 1778132 2018 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
چکیده انگلیسی
This research contributes to filling the gap in the literature by offering a deeper understanding of the correlation between IoT and relationship marketing. Moreover, we illustrate how a combination of these two factors can contribute to the development of stronger marketing strategies, as well as their implications on business. The results of this research suggest further and more comprehensive investigations are needed in the future in order to explore the topic in greater depth and to see how the speed of technology is evolving.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 137, December 2018, Pages 10-18
نویسندگان
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