Enhancement and Governance of the Local Tourist Destinations in Integrated Perspective

The increased competition between territories following the globalization of the market economy of the last three decades is accompanied by a change in policy for the development of peripheral and marginal areas, where local specificities become potential resources for the local development of virtuous, integrated and sustainable paths. Particularly influential in this change is the paradigm of local development. Local contexts produce tangible and intangible assets which, if properly exploited, can generate external economies which would be of useful action for firms in the territory. The paper focuses on regional marketing and regional tourism and offer management of community type activities (in negotiated or participated government models) illustrating a governance model through the interpretation of requirements and expectations of all local tourist destination stakeholders. It knows how to implement a policy of sharing decisions with all the actors of the network, which is essential for the planning and the promoting of an integrated tourist offer.