Development and Assessment of Interactive Teaching Approach Impact on Communicative Competence of Bachelors of Economic Universities

The purpose of the following research is to develop the interactive teaching approach which will contribute to the development of the communicative competence of students of economic universities. Popular game “Alias” became the basis for the development of the interactive teaching approach and the developed approach was named “blitz-game”. The process of implementation of the blitz-game is presented in details in the paper. During the research the components of the communicative competence were identified and methods of assessment were developed. 170 students and 4 teachers participated in the experiment. The teachers used the blitz-game during practical classes in an experimental group. According to the results, in the experimental group the communicative competence of students and teachers’ satisfaction of their job results were much higher than in the control group.