Dillman's Graphic Language and Negative Worded Statement in Work Related Attitude Measurement

In the study of social science research, there are innumerable of well-established measurement instruments that include a blend of positive and negative worded statements. The purpose of this study is to seek alternative remedy on negative worded statement by using the Dillman's questionnaire principles. A model of Allen and Meyer (1991) were used with two different designs were distributed to two types of samples in present study. The findings reveal that there are differences in the qualities of responds between two samples. Interestingly, by improving the overall features of questionnaire, the respondents’ motivation and attention to the questionnaire are improved.