Media and The Shaping of Consumer Society in Jakarta

Media is an extension of global capitalism to create the popular culture. Media, in this case novel is able to be ‘magic’ of global capitalism advertising. Flagged globalization, modernization of the creation of the ‘single market’ is a dream of global capitalism run smoothly penetrated every aspect of the world, including Indonesia. Researchers examine the novel “Miss Jinjing” by Amelia Masniari using the theory consumer Society of Jean Baudrillard. Baudrillard criticism is crucial to uncover the manipulation of consumer awareness is stuck on the symbolic and prestige aspect. This research sees the truth of Baudrillard concept on Jakarta society. Branded maniac and shopaholic possessed middle upper class society in Jakarta.