The Role of Managerial Perception within Strategic Management: An Exploratory Overview of the Literature

Several scholars in the strategic management literature have long acknowledged the critical role of managerial perception both in organizational decision-making and strategy formulation processes. The aim of this paper is to provide an overview of strategy research from a managerial perception point of view. Thorough this, the paper analyses 22 managerial perception research published in strategic management literature. The study provides evidence for the significant influence that research from a managerial perception perspective has had on the field's understanding of how strategy forms in the organizations. The main contribution of this effort is an elaboration of various ways in which managerial perceptions influence strategy development process, beyond only implementation. A recommendation of future research opportunities within the managerial perception area is also provided. The research method used in this paper is literature review.