Export Price: How to Make it More Competitive

The main purpose of this paper is to identify the key factors that enhance price competitiveness in export markets. Export price setting is a crucial managerial decision determining the ability to compete in foreign markets.Export price competitiveness depends on a comprehensive identification of environmental factors and a congruence of pricing decisions and actions by the company. Competitive export price should be flexible and change over time due to external and internal environmental conditions. Based on the reviewed and examined scientific research findings, the article establishes the most important environmental factors that have an impact on price competitiveness in export markets. Their probable effect on export pricing decisions has been discussed in the article.Scientific studies on export pricing practices are collected and reviewed. The research methods used in the article are systemic and comparative scientific literature analysis.