Business Information Transparency: Causes and Evaluation Possibilities

The main purpose of the research is to define business information transparency conception and to investigate its evaluation possibilities. Research is based on analytical approach, there were invoked a systematic, logical and comparative analysis of scientific literature. The transparency of the financial and non-financial information is one of the key factors, which governs the stakeholders trust on a company. Various studies show that business companies tend to reveal only positive non-financial information and conceal not so good news. Thus, social report is used as a mean of advertising. Of course such practice is intolerable because it reduces confidence on given information. Both results of scientific research and practice observations announce about the necessity to get deeper knowledge how to assess the transparency of the business information. Revealed business information transparency valuation possibilities could be used creating business information transparency assessment methodology and by separate company assessing its own business information disclosure.