Motivation and Promotion Opportunity of Academic Citizens towards Open Innovation: Proposed Model

It is highlighted severally that the slow progress of Malaysia third economy transformation is caused by poor collaborations of the innovation ecosystem among education, government, and industry sectors. Without understanding the motivation factors of Malaysia academic citizens towards open innovations, the overall speed of the new economic transformation program will not be accelerated. This working paper, hence has two main objectives; (1) to determine motivation factors that will exert academic citizens’ efforts to participate in open innovation; and (2) to test whether promotion opportunity become a moderator of their motivation towards open innovation. To achieve these objectives, this study proposes a new model of Personal-Environmental Factors which accumulated and developed from comprehensive reviews on motivation theories and empirical findings. The model will be furthered by a quantitative web-based survey method to reach all academic citizens from twenty public universities in Malaysia. It is expected that findings from this study will provide the universities involve as well as the Ministry of Education some key motivation factors which then can be used as a future promotion criteria to motivate academic citizens to collaborate in open innovation actively.