کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1109254 1488367 2015 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Analysis and Classification of Directions in Written Advertisements
ترجمه فارسی عنوان
تجزیه و تحلیل و طبقه بندی دستورالعمل ها در تبلیغات نوشته شده؟
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
چکیده انگلیسی

In this paper, we analyse directions or directives, as labelled by Searle, on a corpus of eighty-four written advertisements published in various magazines and newspapers. Based on our findings, we put forward a typology of directions which consists of four more categories and which we believe may be extremely useful in the production or analysis of the speech acts used in written advertisements. The results of the analysis and the suggested typology can be of interest to both advertisers (senders), in that they may use these specific sub-classes of speech acts to achieve the intended effect on their audience, and to analysts or customers (receivers), who will thus grow more aware of the strategies used by the senders to influence their choices.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 192, 24 June 2015, Pages 240-243