Politeness Strategy in Everyday Communication

The culture of contemporaneity presents itself through various concepts and discourses that constitute the category of everyday life, which they reveal and portray. In linguistic terms, the category of everyday life is manifested in different forms of communication, and first of all in the system of norms and models of speech behavior, known as speech etiquette. The goal of the article is to analyze the use of some models of English speech etiquette, specifically the use of politeness forms typical of the English. Politeness strategy presents itself in various types, as absolute, relative, negative or positive politeness. The type of politeness presupposes a definite form of etiquette speech act. Politeness strategy is analyzed in speech acts of apologies and condolences, through their pragmatic structures.