Impact of Technology in E-Retailing Operations: A Consumer Perspective

From getting product information with the detail process map link to the final minute courier/postal alert has been enriching experience to Indian consumer in recent years. The strengthen belief of consumer on e-operations has been a major breakthrough in Indian retail industry. This has been an outcome of a meticulously designed delivery logistics equipped with technological innovation to provide a new level of consumer experience. This has also led to e-retailing reform in India attracting more investment in technologically driven R&D to enable a super-rich experience to Indian consumers. The impact of technology can be seen in improved performance of sector with a turning point.This paper is an attempt to unpin these technological innovations in product distribution system in E- retailing. It also aims to highlight the mal-practices in E- retailing during pre-technological era and mapping their solution in post technological era.