The Role of Curiosity in Making Up Digital Content Promoting Cultural Heritage

This research assumes that there are psychological aspects taking role when a netizen sees a representation in a social media. Curiosity is a main factor encouraging him/her to engage with an object or a site. This research hypothesized that the message left by cultural heritage management in social media should raise some levels of curiosity, so that it attract visitor successfully. The result of this study showed the pivotal contribution of human's curiosity dimension understanding in making up creative and participatory-induced representation models concerning cultural heritage in social media. Virtual reality should maintain a paradoxical message of “communicating” and at the same time “veiling” the cultural heritage.