The Shift from Printed to Digital Magazine and Its Impact to Women Reader in Jakarta

Technology and globalization have brought fundamental changes in the information media. Femina is the first women's magazine in Indonesia that launched the digital magazine. The objective of the paper is to describe some aspects that influence urban women in Jakarta to change the habit of reading from print to digital magazine. The paper will also discuss the impact of digital media to the women's lifestyle in Jakarta. The study is undertaken by analyzing data from the survey by Femina and interviewing readers of digital Femina. The digital magazine Femina has introduced modern lifestyle to the women and influenced the pattern of women's behavior in Jakarta, in particular, women working in modern offices.