Correlations between Public Appreciation of Historical Building and Intention to Visit Heritage Building Reused as Retail Store

The growth of creative industry leads to changes in heritage buildings in Bandung, one of them is adaptive reuse to factory outlets. The reuse affects physical changes on buildings’ features to fit popular building design in order to attract visitors. This article intends to understand the role of public appreciation for heritage buildings reused for commercial purposes, particularly in the retail industry. It is using quantitative research i.e. correlational analysis between two variables namely appreciation of historical building and visitor behaviour. Rank - Spearman correlation is used to analyse the correlation between appreciation of heritage building and visitor behaviour and the result is indicated positive correlations. The analysis suggests that public appreciation of the heritage building reused as factory outlets and the preservation of the architectural features can affect the intention to visit the stores.