Conceptualization of Visual Impressions: Representation of Light Fullness and Lightness of the Object in Russian and English Languages

The article covers peculiarities of conceptualizing situations of visual perception represented by the words svetly (light), bright and light in Russian and English languages. The necessity of using experimental procedures, such as hypothetic-deductive method (HDM), in investigating concept contents is pointed out. The stages of HDM with regard to experimental investigating the semantics of the words svetly (light), bright and light are described. The paper proves that there are similar as well as different cognitive motives according to which the language speaker perceives qualities described by these words. Specific semantic-cognitive characteristics of the svetly lexeme taking part in formation of its figurative meanings, in contrast to the light lexeme, are analyzed.