The Effectiveness of Product Codes in Marketing

This paper points out the effectiveness of product codes specifically quick response (QR) codes and barcodes in the marketing field. With all the knowledge and technological developments that the 21st century reached, the research explores new concepts that can be considered in order to have an efficient marketing strategy. This research is divided into five parts; the first section contains a brief introduction to the product code system and how it works. In the following section, literature review points out how popular and familiar QR codes and barcodes became nowadays. Then, interviews and questionnaires are considered in the paper's methodology. Next, some analytical benefits are introduced to notify how useful product codes are in the marketing area. Finally, the conclusion reassures why this paper should be taken into consideration.