Antecedents and Outcomes of Consumers’ Inward and Outward Environmental Attitudes: Evidence from Turkey

Environmental issues have been an important concern for both academicians and practitioners for many decades. As a result of the increase in the number of problems related to environment, decline in the scarce resources, increased pollution etc. firms and consumers are paying more attention to environmental issues than ever before. In other words, they are becoming more and more ecologically conscious. This increased consciousness affects all of their daily activities including their purchases and consumer behavior. Focusing on this fact, this paper examines the antecedents and outcomes of consumers’ environmental attitudes. In this regard, the model proposed by Leonidou et al. (2010) was adapted to the Turkish context. This is important because although the importance of the subject, no such study has been conducted in Turkey before. Also this study differs from the original one. While adapting the model to the Turkish context two more antecedents that are supposed to be important for the Turkish culture were added to the model. This emphasizes the uniqueness of the study. The findings have important guidelines at the micro and the macro level for both companies and governments.