Assessing the Saturation Potential of Social Networks: A Mauritian Perspective

This study aimed at assessing the saturation potentials of the top five social networks that is, Facebook, Youtube, LinkedIn, Skype and Twitter in the Republic of Mauritius. It tried, among others, to identify the factors which have led the five listed social networks to avoid saturation and be the leading ones in the island. The study further attempted to examine the role of the users in propelling these five networks. After a thorough literature search, the descriptive research design with a quantitative approach was used. An online questionnaire was used to collect data among 200 respondents. Data was analyzed using SPSS 20.0 and the findings revealed that peer influence, communication facilities, ease of access, user friendliness, privacy and security were among the factors which contributed to saturation potential of the social networks used by Mauritian internet users. The study also revealed that saturation potentials of social networking is a very sensitive and dynamic subject matter which warrants research in many aspects.