کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1111700 | 1488390 | 2015 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Is there Any Possibility for Famous Local Bakery in Indonesia to Make Brand Alliance with AirAsia
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Is there Any Possibility for Famous Local Bakery in Indonesia to Make Brand Alliance with AirAsia Is there Any Possibility for Famous Local Bakery in Indonesia to Make Brand Alliance with AirAsia](/preview/png/1111700.png)
چکیده انگلیسی
This paper examines the projected brand alliance for Kartika Sari and AirAsia brands. The result reveals market awareness, customer satisfaction, and relationship between satisfaction and brand alliance. Findings show there is no significant difference for customer satisfaction of each ally brands, satisfaction relate to the successfulness of brand alliance that could make this projected alliance promising.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 169, 20 January 2015, Pages 170-177
Journal: Procedia - Social and Behavioral Sciences - Volume 169, 20 January 2015, Pages 170-177