Understanding Consumer Decision-making in Tourism Sector: Conjoint Analysis

Tourism has been key global economic activities and youth is said to be the mind share attainer in which they are the opinion starter for many movements and trends. This study try to acknowledge the decision making of the youth, how they choose their tourism destination site using conjoint analysis to evaluate their preference attribute. The result showed that the most youth choose tourism destination with attributes such as international trip, friendly local people and has local specificity, and the expense in this trip is focused to enjoy sightseeing