The Development of Entrepreneurship in Creative Industries with Reference to Bandung as a Creative City

Creative industries have been growing and developing in many parts of the world, especially in developed countries. The development of creative industries in certain countries more or is less connected to their own cities. The term creative industries had just been known in Indonesia in the year 2007, when the Ministry of Trade of Indonesia published the Creative Industries Study of Indonesia. Since then, the area of the creative industries has started to be looked at by not only the government, but also by academics and practitioners.As the capital of West Java Province, Bandung is said to be a creative city, and becoming a pilot project that later will become a model for creative industries in Indonesia. Many theories suggested that Bandung had all the potentials. Previous research indicated that most of the creative industry businesses in Bandung were categorized as small and medium enterprises, also some of them were less developed, so the industrial growth in Bandung on the medium and even large scale was not significantly seen. Considering that, as a country, in order to boost the economic condition, Indonesia needs to increase the number of entrepreneurs at medium-scale at the very least. Referring to the challenge stated above, we wished to focus this paper on two general questions, namely on how to develop entrepreneurship in the creative industries in Bandung and how local characters (e.g. quality of life and the education system) of Bandung will impact the development?