Organisational Capabilities, Environmental Turbulence, and NPD Performance: A Study on Malaysian Manufacturing Firms

Although current NPD study is focusing on various organisational capabilities, the amount of studies that have looked at the relationships between them and NPD performance under turbulence environments remains relatively low in the context of the Malaysian manufacturing sector. The results have revealed that different organisational capabilities have different effects on different NPD performances under various environmental turbulences. From DCs point of view, this study has proven that, unless firms are capable of deploying the correct types of organisational capabilities, simply possessing them is insufficient to achieve better NPD performance under a turbulence environment.