Review of Enviropreneurial Value Chain (EVC) Based on SCOR Model and NRBV Theory

Nowadays, Malaysian entrepreneurs implement green practices such as Environmental Management System (EMS) ISO 14001 because of high demand from the customers. It is evident that most Malaysian entrepreneurs are motivated by customer demand in pursuing their environmental initiatives in the business operations. Enviropreneurial Value Chain (EVC) is one of the approaches that focus on green innovation, which can enhance the development of voluntary initiatives in green products and processes. Therefore, this study intends to review Enviropreneurial Value Chain (EVC) based on Supply Chain Operation Reference (SCOR) processes and Natural Resources Based View (NRBV) strategies and the hypotheses have been constructed.