Japanese Food Product Purchase Intention: Comparing Students with and without Japanese Language Learning Experience

The purpose of this study was to compare the Japanese food product purchase intention between students who studied and who did not study Japanese language at the university. In total 199 usable responses were analysed using an independent sample T-test analysis and a one-way analysis of variance. The result showed a significant difference in the Japanese food products purchase intention between the groups which did not study Japanese language and with those enrolled in Japanese language classes at the university. However, there was no significant difference in Japanese food products purchase intention between different levels of Japanese language proficiency groups.