Revealing the Scenario of Food Neophobia among Higher Learning Institution Students from Klang Valley, Malaysia

This study examines the differences of food neophobia among the higher learning institution students comprised of 200 respondents among three major races, Malay, Chinese and Indian in Klang Valley (Shah Alam, Subang and Klang), Malaysia. It also identifies the levels of food neophobia and examines the relationship between food neophobia levels and demographic factors. Quantitative approach using self-administered questionnaire was applied. Age, gender, race, marital status, level of education, area of living and respondent's monthly income related to neophobia levels among the students. The Malay, Chinese and Indian students were also discovered to have almost the same level of neophobia.