Gay Pride through the Serbian Daily Press

Bearing in mind the fact that this year‘s gay parade, considered not only a litmus test of Serbian institutions in applying and respecting democratic principles and rights of minority communities, but also a condition for a faster start of negotiations between Serbia and EU, for reasons of security was cancelled, the aim of this paper is to investigate how the Serbian daily press report about Gay Pride in Belgrade. It is the intention of the author to analyse texts about this issue–63 in total, published from the 1st of September to the 30th of September 2013, in three daily newspapers: Večernje novosti (nontabloid)–18 texts, Blic (semitabloid)–24 texts and Kurir (tabloid)–21 texts, according to a code list used for journalistic text analysis. All the texts were extracted from online archive of the abovementioned newspapers. Speaking of the abovementioned, the following aspects will be analysed: text lenght, journalistic genre, text authorship, cause of reporting, visual presentation, location, theme, subject, object, value context and headline. The attention will be placed on the question how the selected media present the event and what is similar and what is different in the topic that is being researched