Communicative Ecology of Sojourners from Pakistan and its Implications for Public Service Campaigns

Communicative ecology of Hajj-pilgrims from Pakistan is examined in a probability sampling. Of the eleven communication contacts identified, contacting friends and co-pilgrims tops the list followed by community organizational sources of information counters, tour operators, and Hajj mission officials. Ethnic newspaper and the mainstream Saudi mass media rank third and fourth. Less than 10% of the responses respectively cited digital billboards & Internet. Community organizations, co-pilgrims, the ethnic newspaper, and the digital screens impacted upon satisfaction. Findings highlight implications for public service campaigns to pilgrims.