کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1112764 | 1488404 | 2014 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Political Marketing Conducted by Legislative Candidates in Indonesia: Study of Public Transportation as Transit Media in Medan on Presidential Election 2014
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
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چکیده انگلیسی
Indonesian legislative election might be the largest election in the world. Many legislative candidate competes to win legislative positions in national or provincial and regional level. Political marketing strategies should be implemented to gain public trust and image. Many methods are used as political marketing media, such as using public transportation as transit media. This paper discusses the effectiveness of using public transportation as transit media as political marketing media by legislative candidates. From the observation, the usage is ineffective because the characteristic of Public Transportation. Moreover, this campaign method brings consequences such as public ignorance, discomfort, and horizontal conflict.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 153-158
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 153-158