کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1112778 1488404 2014 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The Cogency of Melkote's ‘Another Development’ for Development Communication in the Third World
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
The Cogency of Melkote's ‘Another Development’ for Development Communication in the Third World
چکیده انگلیسی

‘Development’ has continued to influence the world politics, economy and communication. It is an instrument of hegemony by Europe and the West against the rest of the world for stereotypical political and economic analysis. It has dressed communication in controversies regarding sustainable communication for development through the deployment of mass media and ICT in Africa. Scholars like Srinivas Melkote have submitted reasons for communication failure in this regard. He has hypothesized better communication strategies to salvage the Third World. By investigating Melkote, this paper established that to fix the distortions of the dominant paradigms communication policies, designs, plans and projects implementation in Africa, development communication must be indigenous.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 242-247