کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1112781 | 1488404 | 2014 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Health Awareness and Youth: A Study on the Impact of Visual and Caption in the Cigarette Packets on Youth
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Health Awareness and Youth: A Study on the Impact of Visual and Caption in the Cigarette Packets on Youth Health Awareness and Youth: A Study on the Impact of Visual and Caption in the Cigarette Packets on Youth](/preview/png/1112781.png)
چکیده انگلیسی
In recent times smoking has been considered as a synonym of youth. The Government of India has taken initiative to create awareness about the health consequences of smoking. The image on the cigarette packets to gorier and disturbing pictures is an example for the same. In this paper the researchers analyzed the impact of the warning caption and image on the cigarette packets on the youth. Based on survey method and focus group discussion it was found that the warning captions and visuals are not communicating the message in an appropriate way.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 260-264
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 260-264