کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1112803 | 1488404 | 2014 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
An Examination of Consumer's Attitude towards Corporate Social Responsibility (CSR) Web Communication Using Media Richness Theory
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR). We use Media richness theory (MRT) as the main theory for this paper. To meet the objective, we consider the sample of 242 students as consumer to browse through the different richness of CSR information websites that are lean and rich. We use statistical t-test to analyze the data. The result shows rich media has a significant impact on CSR communication towards consumer. This finding contributes to a new empirical literature of CSR communication and MRT.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 392-397
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 392-397