Understanding How Overseas Filipino Workers Engage on National Issues in Pinoy OFW Facebook Page

The Overseas Filipino Workers (OFWs) community is an important sector of the Philippines not only because of their economic contribution through remittances but also through their participation in national issues. Though dispersed in various countries, they converge in online communities such as the Pinoy OFW Facebook. Through content analysis, it was observed that participation in the threads is greater than interaction among OFWs. There were more tourists (likers) compared with the number of minglers, devotees, and insiders combined. Participation and interaction is higher when a thread appeals to emotion.