کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1112818 1488404 2014 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Organization-public Relationships Practices in University Setting
ترجمه فارسی عنوان
سازمان های روابط عمومی در دانشگاه در تنظیم
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
چکیده انگلیسی

The purpose of this paper is to share the explicate and the linkages among relationship management quality indicators, of organization-public relationship were; trust, commitment, community involvement, participation and satisfaction, and types of organization-public relationship status. Data was collected by using questionnaire. It was proved that effective public relations practices makes organizations more effective and views relationship management in an even more potent role to meet corporate value enhancing objectives. In doing that the organizations need/must re-examine their OPR practices from public perceptions about how it reflect its relationships management quality and become a competitive advantage in itself.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 155, 6 November 2014, Pages 484-489