Communicative Tactics of Creating Headlines in British Newspapers

The objective of the research is to define some of the typical features of communicative tactics of creating headlines in British newspapers. We have used structural and linguistic approaches in defining three typical communicative tactics and analyzed numerous samples of headlines from quality papers and tabloids. The analysis shows that communicative tactics of headlines from a range of quality papers are more informative and persuasive, they form opinions, judgments of readers and in tabloids they are mostly advertising and entertaining, they capture readers’ attention to trivial events and awake a keen interest in private life of celebrities.