کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1113336 | 1488409 | 2014 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
A Study on Cultural Difference Management Strategies at Multinational Organizations
ترجمه فارسی عنوان
یک مطالعه استراتژی های مدیریت فرهنگی در سازمان های چند ملیتی؟
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
چکیده انگلیسی
This study aims to reveal multinational company managers’ perceptions of cultural difference management. For this purpose, data was collected by means of structured questionnaires and question forms, and the findings were analysed. The research universe covers the multinationals operating in Ankara. The companies in the research sample are: Coca Cola, MAN Türkiye A.Ş., Siemens, Real, Metro, CarrefourSA, Media Markt, IKEA, and Bauhaus. The research findings suggest that multinational company managers are aware of cultural differences, along with their advantages and disadvantages, that they believe in their significance for the advantages, and that they have the skills to turn cultural differences into advantages.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 150, 15 September 2014, Pages 345-353
Journal: Procedia - Social and Behavioral Sciences - Volume 150, 15 September 2014, Pages 345-353