Social Media and Organizational Communication

Social media currently have great influence on how information is obtained and exchanged. Thus, companies need to develop new approaches in organizational communication, while social media can become significant tools of organizing communication. The question is whether conceptual models of implementing social media can be identified within the organizational communication so that they should focus on the communicational needs of the company. This paper shows to what extent the use of social media can improve organizational communication and what constraints and risks may occur resulting from this usage.