Global Franchising Operational Issues

This research paper explores the operational issues of international retail franchising that need to be implemented by franchisor/franchisee in their joint efforts of globalization. The paper discusses the emphasis given to the power and control mechanisms available to the franchisor to control and co-ordinate with the international franchisee. The paper takes a theoretical approach to the relationship building process in international retail franchising, and it addresses the importance of retail franchising in the Middle East, with special emphasis on the United Arab Emirates.