کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1114326 | 1488411 | 2014 | 6 صفحه PDF | دانلود رایگان |
Existing streams of literature in service innovation and services marketing are integrated to propose a conceptual framework which describes specific team-related and interfunctional level antecedents of the fuzzy front-end (FFE) of the new service development process and discusses their role for enhancing FFE execution quality. In particular, the importance of Internal Market Orientation for role stress, motivation to participate in NSD (team-related antecedents), personalization strategy, conflict resolution and employee integration (interfunctional drivers) is discussed. Additionally, the impact of the aforementioned variables on FFE execution quality is proposed. The moderating effect of some critical contingencies of FFE (i.e. political activity) is also discussed.
Journal: Procedia - Social and Behavioral Sciences - Volume 148, 25 August 2014, Pages 348-353