کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1114349 1488411 2014 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Best Practice in the Use of Social Networks Marketing Strategy as in SMEs
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
Best Practice in the Use of Social Networks Marketing Strategy as in SMEs
چکیده انگلیسی
Small and medium enterprises (SMEs) are often the driving force driving the economy of the countries, however, are not always fully exploit its innovative and creative capacity because many of these companies do not know the tools for today gives us the technology, worse the benefits we provide social networks. The aim of this article is intended to discuss best practices in the use of social networks as strategic marketing communication in SMEs. The methodology used in the research is based on the analysis of the state of science, exploratory study on the use of social networks and case studies of success. As a result there are two contributions to the enrichment of scientific literature on the subject: i) identification of best practices in the use of social networks and, ii) social networking as a marketing strategy for SMEs.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 148, 25 August 2014, Pages 533-542
نویسندگان
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