Exploring the Effectiveness and Efficiency of Blended Learning Tools in a School of Business

The phrase blended learning (BL) was associated with the classroom training to e-Learning activities. However, BL has evolved to encompass a much richer set of learning strategies such as live events, online content, collaboration, assessment and reference materials. BL has entered into the major role of training and education scene and is gaining its popularity. This study investigates students’ perceptions of the effectiveness and efficiency of BL tools in teaching and learning. A case study design was used and 120 business school students enrolled at a private university being investigated. A set of survey questionnaires was conducted to examine the effectiveness and efficiency of BL by using path analysis. The empirical results confirm that BL tools do enhance students’ learning experiences and learning outcomes.