Interactive Video in Knowledge Management: Implications for Organizational Leadership

Current research and practical organizational approaches to knowledge management indicate that better tools need to be considered to facilitate knowledge management in the digital age, especially when face to face communication is difficult to implement due to scale or distance. The authors propose a practical implementation that can help medium and large organizations improve the information transfer between expert employees in a given field and those who need to learn. This solution is a web-based interactive video platform allowing the creation of rich video annotated and modularly built to preserve a clean information structure, while at the same time adding depth and interactivity to knowledge, empowering trainees to control their individual learning process. A case study discusses how interactive video materials can help a consultancy firm assisting businesses to access EU funding to better train their staff distributed in branches across the country. Motivational and usability aspects are considered, as well as implications for organizational knowledge management.