A Possible Managerial Approach for Internal Organizational Communication Characterization

The paper will present a proposed approach for the organizational communication diagnosis. Based on relevant references, the context and the motivation of the research will be outlined. The proposed methodology will be applied for the characterization of the communication style (for administrative staff, including top management team) in the case of an extant company. The research conclusion (as SWOT matrix) underlines the improvements that should be made in accordance to the criteria described in order to gain organizational communication success.