کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1114812 | 1488444 | 2014 | 16 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
A Semantic Approach in Perception for Packaging in the SME's Food Industries in Malaysia: A Case Study of Malaysia Food Product Branding in United Kingdom
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: A Semantic Approach in Perception for Packaging in the SME's Food Industries in Malaysia: A Case Study of Malaysia Food Product Branding in United Kingdom A Semantic Approach in Perception for Packaging in the SME's Food Industries in Malaysia: A Case Study of Malaysia Food Product Branding in United Kingdom](/preview/png/1114812.png)
چکیده انگلیسی
Purpose – This paper is to evaluate the perception for the food packaging and branding for Malaysia SME's food industries in United Kingdom. This study uses literature survey, questionnaire, semantic evaluation and observations. Additionally, this research would also show the evidences of semantic selection and global strategies by the brand owner closely related to the consumers. Attributes for a successful brand, packaging and marketing are available for references for any SMEs before going global. The innovation and creativity tackling all the problems on branding, packaging design and global market have make it more strategic and direct in creating solutions for internationalization and standardization.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 115, 21 February 2014, Pages 115-130
Journal: Procedia - Social and Behavioral Sciences - Volume 115, 21 February 2014, Pages 115-130