The New Growth Centres and Strategy for Building and Accelerating Agribusiness Development in Cirebon Regency, Indonesia

This research aims to find out the potential of natural resources that have comparative advantage, and determine the growth centres formulation to build and accelerate of agribusiness development. Furthermore, to compile the strategy of regional development- oriented agribusiness. The research location was carried out in Cirebon Regency that potential for agribusiness development.The method used case study in cross sectional. The study focused on the physical aspects of the potential of the region, and socio-economic aspects. Data were primary and secondary data. Data collection method performed throught interviews and study of literatures. The data collected were analyzed by analysis potential business activity, growth centres analysis, and SWOT analysis.. The results of research are that Cirebon Regency devided 4 regions of business activity. Region I is Kapetakan Sub- district as growth centre, Region II is Plumbon and Cirebon Barat Sub-district as growth centre, Region III is Sumber Sub-district as growth centre, and Region IV is Ciledug Sub- district as growth centre. Need to create innovation which ensure linkages inter the growth centres through the development of integrated business networks such as developing of market centres in the area of growth centres, and making more linkages inter regional by developing of commercial production centres.