کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1115327 1488440 2014 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Balancing Strategy and Delivery: The Executive View
ترجمه فارسی عنوان
استراتژی متعادل سازی و تحویل: اجرایی را مشاهده کنید؟
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
چکیده انگلیسی

A major challenge for organizations, and a differentiator of corporate performance, is the ability to execute strategy. The corporate board and senior managers consider are concerned with the formulation of strategy but for success, strategy formulation must be balanced by effective execution. Strategy is delivered through projects and programs but the value that project management can offer in ensuring delivery of strategy is often unappreciated at senior level where project management is often seen as a tactical rather than a strategic capability. Project managers can re-frame their role from tactical to strategic by making explicit the links between corporate strategy and projects, by understanding the concerns that drive the board and senior managers in their organizations in their industry, by addressing those concerns and structuring corporate project management capability to address them.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 119, 19 March 2014, Pages 857-866