Attributes Influencing Housing Product Value and Price in Jakarta Metropolitan Region

This paper is a part of an ongoing dissertation research that tries to analyze the relationship between housing prices, Real Estate buyers’ preferences, Real Estate developers’ assumption of price, and external factors arising that influence the price. This paper acts as continuation study using the hypotheses from the author's previous research on the same topic to validate the hypotheses. The findings suggest that design, brand, facilities, reputation, reinvestment value, pricing policy, and speculative behavior play a significant part as internal and external attributes in price definition for housing price in Jakarta Metropolitan Region.