Creative Industries: A New Sphere of Activities for the University of the Arts? Aspirations, Challenges and Restraints of Creative Industries in the Context of Management Education

As industrial societies are about to change towards a knowledge-based service-economy, it becomes necessary to develop and apply new entrepreneurial ideas. In this context, cultural efforts are also being scrutinized and located in the economic concept of creative industries. How does higher education in the arts deal with the demands of creative industries? In this context, the concept of employability will be examined. The University of the Arts Bremen as well as the Federal State of Bremen have made it their aim to professionalize arts students and to facilitate starting a creative business. Some of these activities will be illustrated.